From the mountains of Utah to the national wellness stage, Boojum is making waves—again. Known for its legacy in crafting premium medical cannabis products, Boojum is now turning heads with a powerful pivot: from THC into the growing CBD space. This shift isn’t just a brand evolution—it’s a mission-driven leap toward wellness, accessibility, and community.
From Medical Market Roots to Mass Wellness Appeal
Founded by passionate cannabis artisans who’ve been active in the space since 2018, Boojum has spent years formulating terpene-forward, science-backed THC products for the medical market. But now, that same attention to quality and plant chemistry is driving their entrance into the CBD world, bringing a wellness-first approach to a broader audience.
What sets Boojum apart? Every CBD product uses in-house extraction methods with 100% vegan ingredients, no synthetic cannabinoids (ever), and premium-grade full-spectrum hemp. This ensures a clean, consistent experience that respects both the plant and the people who use it.
💡 Explore their CBD line at Boojumlife.com
Introducing: Boojum’s New CBD Gummies 🍃
The latest launch? Boojum’s CBD Gummies—small but mighty soft chews that blend functional terpenes with natural cannabinoids to deliver calming, balancing effects. These aren’t your average gummies. With carefully curated terpene profiles and clean-label ingredients, they’re designed for people who:
- Want stress support without feeling groggy
- Need workout recovery tools (hello, golfers and mountain bikers!)
- Prefer plant-based alternatives to over-the-counter meds
And this is just the beginning. CBG, CBC, and CBN formulations are already in the works, along with Boojum’s expansion into pet products, topicals, water-soluble drink additives, and more.
Why CBD? Why Now?
This pivot isn’t random—it’s personal. Boojum recognized a growing need for accessible, Farm Bill-compliant wellness solutions. In a world where not everyone can (or wants to) obtain a medical cannabis card, CBD becomes the bridge. Whether it’s for veterans dealing with PTSD, older adults managing inflammation, or climbers recovering from a weekend in Moab, Boojum’s CBD line meets people where they are, without compromising on quality or integrity.
“We treat our CBD products with the same level of care and science as our THC offerings—because people deserve real relief, not marketing fluff,” says Dashiel Kulander, Boojum co-founder.
From the Lab to the Trailhead
Boojum’s ethos is as outdoorsy as it is wellness-driven. That’s why you’ll find the brand sponsoring local ski and beer festivals, supporting trail cleanup events, and collaborating with wellness-forward retailers across Utah. The goal? To build a CBD lifestyle brand that thrives in nature, just like its community.
🌱 Follow Boojum’s journey on Instagram: @boojumlife
Final Thoughts
Boojum’s transition from THC to CBD isn’t just a rebrand—it’s a reimagining of what wellness can look like. With transparency, integrity, and a deep respect for the plant, Boojum is setting a new standard in hemp-based self-care.
If you’re curious about CBD but wary of the hype, Boojum is the brand to watch—and taste.